Last year, Binance announced a $2 million donation to the XO Humanitarian Fund, established by The Weeknd in his role as a United Nations World Food Programme (WFP) Global Goodwill Ambassador. Attendees of The Weeknd’s concerts will receive virtual ticket stubs that can be redeemed for commemorative NFTs, adding value and uniqueness to the concert experience. The partnership also encompasses other crypto-related elements, such as an NFT collection co-designed by HXOUSE, a Toronto-based community incubator. Binance is proudly sponsoring The Weeknd’s After Hours ’Til Dawn world tour, which commenced in the United States and Canada and has now extended to Europe this summer, with Latin American dates planned for the fall. This expansion of the partnership between The Weeknd and the exchange builds upon their previous collaborations, which began in 2022. Additionally, augmented reality (AR) experiences will be available during stops of The Weeknd’s ongoing world tour, adding another layer of interactivity and engagement for fans. Completing challenges will grant access to a VIP area and a stage, adding to the excitement and sense of achievement.īinance has introduced integrated puzzles within the digital experience, providing participants with an opportunity to win tickets to future Weeknd concerts, as well as exclusive merchandise. The Metaverse Dimension encompasses various areas, including a club room, an art gallery, a Binance-themed zone dedicated to Web3 and crypto education, and even a secret door waiting to be discovered. Each player will be given an avatar and virtual outfit, styled with campaign imagery and branding from The Weeknd. Within the web-based game, participants can engage in a treasure hunt challenge, unlocking exclusive areas, content, and rewards as they navigate through a visually stunning 3D environment adorned with imagery inspired by The Weeknd and Binance. Binance announces a metaverse treasure hunt competition This new venture aims to offer users an immersive experience, combining elements of gaming, art, and exclusive rewards, and bringing The Weeknd’s creative world to life in a fresh and captivating way. This new venture aims to offer users an immersive experience, combining elements of gaming, art, and exclusive rewards, and bringing The Weeknd’s creative world to life in … Read moreĬryptocurrency exchange giant Binance and pop artist The Weeknd have joined forces to introduce a unique online space called the “Metaverse Dimension,” as part of their ongoing collaboration. Cryptocurrency exchange giant Binance and pop artist The Weeknd have joined forces to introduce a unique online space called the “Metaverse Dimension,” as part of their ongoing collaboration.
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